"Rolex SA is a Swiss luxury watch producer based in Geneva, Switzerland Originally established as Wilsdorf as well as Davis by Hans Wilsdorf and also Alfred Davis in London, England in 1905, the business signed up Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. After World War I, the business moved its main office to Geneva, Switzerland to prevent hefty tax in post-war Britain, and also in 1920 Hans Wilsdorf registered Montres Rolex SA in Geneva as the new business name which at some point ended up being Rolex SA in later years. Considering that 1960, the business has been possessed by the Hans Wilsdorf Foundation, an exclusive family members trust fund.

Rolex SA and its subsidiary Montres Tudor SA layout, manufacture, disperse and service wristwatches sold under the Rolex and Tudor brands. In 2018, Forbes placed Rolex as the world's 71st most important brand name. Since June 2019, amongst the globe's leading ten most expensive watches ever before cost auctions, three are Rolex watches. Particularly, Paul Newman's Rolex Daytona presently holds the title of the 2nd most costly watch and also the third most costly watch ever cost auction, fetching 17.75 million US bucks in New York on October 26, 2017. Rolex is the biggest maker of Swiss made qualified chronometers. In 2005, over half the annual production of watches accredited by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To day, Rolex still holds the document for the most licensed chronometer activities in the group of watches."