"Puma SE, branded as Puma, is a German multinational company that develops and manufactures athletic as well as casual shoes, apparel as well as accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third biggest sports apparel producer on the planet. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf as well as his bro Adolf Dassler had collectively developed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The connection in between the two brothers deteriorated up until the two accepted divide in 1948, forming two different entities, Adidas and also Puma. Both business are presently based in Herzogenaurach, Germany.

Puma has actually been a public business given that 1986, detailed on the Frankfurt Stock Market. French high-end team Kering (previously called Pinault-Printemps-Redoute or PPR) holds 16%, Kering's biggest investor Artemis SA possesses 29% of the share capital. [5] Given that 1 July 2013, the business has actually been led by previous football professional Bjørn Gulden (Chief Executive Officer).

Since 2017, Puma SE employs greater than 13,000 people globally as well as distributes its items in greater than 120 countries.

Complying with the split from his bro, Rudolf initially registered the newly developed business as Ruda (stemmed from Rudolf Dassler, as Adidas was based upon Adi Dassler), but later on altered the name to Puma. Puma's earliest logo design contained a square and also monster leaping through a D, which was signed up, in addition to the business's name, in 1948. Puma's shoe and also clothes styles feature the Puma logo design and the distinct "" Formstrip"" which was presented in 1958."